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HubSpot Integration

Why Connect HubSpot?

Samepage helps Product Managers stay informed about deal progression and customer engagement without living in the CRM. By connecting HubSpot, Samepage users can:

  • Build Signals to track deal progression and stage changes

  • Spot stalled deals and drops in contact engagement

  • Surface pipeline trends and rep activity patterns

  • Use the Samepage Copilot to answer questions or draft documents informed by CRM data

Integration Type

Shared integration — one admin connects HubSpot, and the data is available to all users in the workspace.

Data Imported

Samepage views and imports the following from HubSpot:

  • Companies — Company records and associated properties

  • Contacts — Contact profiles linked to companies and deals

  • Deals — Deal records including stage, amount, close date, and owner

  • Notes — Notes attached to contacts, companies, and deals

  • Stage changes — Historical stage progression for deals

  • Owners — HubSpot user profiles for deal and contact ownership

  • Pipelines — Pipeline definitions and stage configurations

This data is used to help Product Managers research deal health, customer context, and pipeline trends.

Sync Behavior

  • Initial sync pulls data from the last 2 years

  • Ongoing syncs pull data from the last 1 week

How to Connect

  1. You must have an existing Samepage account. If you need one, sign up at samepage.ai.

  2. Go to the Integrations page in Samepage.

  3. Find and click HubSpot.

  4. Authenticate your HubSpot account and accept the requested permissions.

  5. Select which objects to import (e.g., companies, contacts, deals) and confirm your selection. Samepage will begin importing data automatically, refreshing multiple times per day.

What You Can Do After Connecting

  • Create Signals that analyze HubSpot data — e.g., "Summarize the latest CRM activity from HubSpot" or "Identify deals that have been stuck in the same stage for more than 14 days"

  • Chat with Copilot about CRM data — e.g., "Which deals changed stage this week?" or "What's the average time deals spend in the negotiation stage?"

  • Combine with other data — Cross-reference HubSpot deals with Intercom conversations, Slack discussions, or meeting notes for a complete picture

Signal Examples Using HubSpot

Signal

What It Does

Deal Progression Report

Summarizes stage changes across all active deals for the week

Stalled Deals Alert

Flags deals that haven't moved stage or had activity in the last 14 days

Contact Engagement Trends

Surfaces changes in contact activity and engagement patterns

Pipeline Health Overview

Provides a snapshot of pipeline value, deal count, and movement by stage

Example Signal Prompt

Here's a detailed prompt you can paste into a Signal's instructions field to get a comprehensive deal progression report:

Review all HubSpot deal and contact activity from the past week and produce a structured summary organized as follows:

Stage Changes — List every deal that changed stage this week. For each one, note the previous stage, new stage, deal amount, and owner. Highlight any deals that moved backward or skipped stages.

Stalled Deals — Identify deals that have been in the same stage for more than 14 days with no recent activity. Include the deal amount, owner, and how long it's been stalled.

Contact Engagement — Surface any notable changes in contact activity — new contacts added to deals, contacts going quiet, or spikes in engagement. Flag deals where the primary contact hasn't been active recently.

New Deals & Closed Deals — Summarize deals that entered the pipeline this week and deals that closed (won or lost). For closed-lost deals, note the reason if available.

Pipeline Summary — Provide a high-level snapshot of total pipeline value by stage, number of active deals, and week-over-week movement.

Keep it concise. Use bullet points. Include links to HubSpot records wherever possible so I can jump to the source.

FAQ

Does this integration provide clickable links back to the source? Yes. HubSpot records include deep links that take you directly to the company, contact, or deal in HubSpot. When Signals or Copilot reference a record, you can click through to view the full details in HubSpot itself.

Privacy

HubSpot data is never used to train AI models. Data is processed only to generate Signal outputs and Copilot responses. See Data Handling for more information.

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